This non-thesis project explores the strategic use of digital storytelling to strengthen the personal brand of Asti Asha, a multifaceted entertainer, across multiple social media platforms. Guided by the SOSTAC framework, the project integrates Aristotle’s Rhetoric, Kang’s personal branding model, and digital storytelling principles to develop a cohesive branding plan.
Insights were drawn from qualitative audience research, SWOT analysis, and content performance metrics, which informed the campaign design. The results show that a structured and audience-responsive content plan successfully improved audience engagement, enhanced brand perception, and expanded booking opportunities. The project highlights the value of a consistent visual identity, verified credibility, and culturally adaptive messaging. Beyond elevating Asti Asha’s digital presence, the outcomes demonstrate how entertainers can leverage storytelling for sustainable brand growth.

Kata Kunci: personal branding, digital storytelling, rhetoric theory, social media, campaign design