Asti Amanda Damayanti Primary Author mixed material bibliography Jakarta LSPR 2025 en English

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This non-thesis project explores the strategic use of digital storytelling to strengthen the personal brand of Asti Asha, a multifaceted entertainer, across multiple social media platforms. Guided by the SOSTAC framework, the project integrates Aristotle’s Rhetoric, Kang’s personal branding model, and digital storytelling principles to develop a cohesive branding plan. Insights were drawn from qualitative audience research, SWOT analysis, and content performance metrics, which informed the campaign design. The results show that a structured and audience-responsive content plan successfully improved audience engagement, enhanced brand perception, and expanded booking opportunities. The project highlights the value of a consistent visual identity, verified credibility, and culturally adaptive messaging. Beyond elevating Asti Asha’s digital presence, the outcomes demonstrate how entertainers can leverage storytelling for sustainable brand growth. Kata Kunci: personal branding, digital storytelling, rhetoric theory, social media, campaign design kualitatif Dr. Rino F Boer Business Communication Management 2025 Non Thesis - Business Integrated Project Asti Amanda Damayanti NONE Library LSPR Institute of Communication and Business Amani Library Management System S2.BCM.005.25 S202762SP Hanya Tersedia Softcopy. S2.BCM.005.25 cover_thesis.jpg.jpg 10072 2026-01-26 11:45:02 2026-01-30 15:12:19 machine generated