The Dynamics of Persuasion : Communication and Attitudes In the 21 st Century (Fourth Edition)
Using Communication Theory : an Introduction to Planned Communication
Promotion and Integrated Marketing Communications
Public Communication Campaigns (3rd Ed.)
Developing the Public Relations Campaign : A Team Bassed Approach
The PR Styleguide : Formats for Public Relations Practice (3rd Ed)
Campaign Planner for Promotion and IMC : New Media