Sayedah Awadh Primary Author Sean Ramos Treasure Tobing Primary Author Venecia Tjhai Primary Author mixed material bibliography Jakarta LSPR 2025 en English

Text

- The Indonesian fashion industry continues to struggle with limited representation and accessibility, often excluding diverse body types, abilities, and gender expressions. This exclusion highlights a communication gap between fashion brands and communities seeking greater inclusion. Addressing this issue, the project develops a brand activation plan for OCWA, a fashion brand committed to inclusivity, with the goal of promoting inclusive fashion and fostering an inclusive fashion community in Jakarta. Employing qualitative methods, the study integrates strategic communication planning, audience profiling, and activation design, supported by desk research and case studies of successful inclusive fashion initiatives. The outcome is a comprehensive brand activation program titled OCWA Goes Active, which combines digital engagement, inclusive fashion events, and cross-platform storytelling to strengthen public awareness and encourage active participation within the community. Ultimately, this project not only proposes a strategic framework for OCWA but also offers a potential model for other fashion-driven social movements aiming to align brand activation with values-based community building in Indonesia’s urban fashion landscape Keywords: Inclusive Fashion, Brand Activation, Community Engagement, Jakarta and OCWA Public Relations & Digital Communication 2025 Capstone Project Grup Sayedah Awadh Sean Ramos Treasure Tobing Venecia Tjhai Dr. Alexander Mamby Aruan, M.Si. NONE Library LSPR Institute of Communication and Business Amani Library Management System S1.PRDC.145.25 S103031SP Hanya Tersedia Softcopy S1.PRDC.145.25 sampul_skripsi.jpeg.jpeg 9913 2026-01-02 13:05:19 2026-01-06 10:54:08 machine generated