Michailin Natasha Davita Primary Author Karina Eunike Precia Primary Author Tiffany Vania Jeane Natasya Primary Author mixed material bibliography Jakarta LSPR 2022 en English

Text

The Quarter-life Crisis phenomenon is defined as a state of anxiousness which is often felt by university students throughout the world. It is indeed a significant and a never-ending concern from time to time, including in Indonesia. The majority of students experience a Quarter-life Crisis due to doubts about a future career that matches their passion. To date, many fresh graduates end up spending only a short time working in their first job. Therefore, the Excelearn program is designed by using Communication Theory by Harold Lasswell and Experiential Learning Theory by David Kolb which are implemented according to the 12 Stages of Public Relations Campaign Planning model by Anne Gregory. The communication planning alongside the Excelearn program development for The Ministry of Manpower of the Republic of Indonesia aims to educate university students about the real working field by actually working in various industries and positions. This program will collaborate with several parties, use websites, social media promotion, a launching event, roadshows, documentation and testimonials in social media, and one year program anniversary as strategies and tactics that are expected to be successful in minimising the Quarter-life Crisis of the students regarding future careers. Public Relations Non Skripsi Grup 2022 Sophia Bernadette, M.I.Kom. Michailin Natasha Davita Karina Eunike Precia Tiffany Vania Jeane Natasya NONE Library LSPR Institute of Communication and Business Amani Library Management System S1.PR.093.22 S101521SP Hanya Tersedia Softcopy. S1.PR.093.22 cover_thesis.jpg.jpg 7368 2023-02-09 15:26:47 2023-02-10 15:41:22 machine generated