Angelyca Jeftine Primary Author mixed material bibliography Jakarta LSPR 2022 en English

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The coronavirus pandemic has caused uncertain conditions for many businesses in many industries. In these situations, a business’s survival in terms of having a marketing plan to communicate and hence maintain and increase the brand’s brand awareness is very important. In this paper, an integrated marketing communication strategy will be planned thoroughly by using the SOSTAC planning model, to increase the brand awareness of a music course that has been impacted by the pandemic and has low brand awareness, Little Mozart. This integrated marketing communication strategy will utilise digital marketing, by activating the brand’s social media, specifically Instagram, and also by using public relations events, and conducting a special event, with the goal of a significant increase in Little Mozart’s brand awareness. Marketing Communication non skripsi 2022 M. Alppy Valdez, S. Sos., M.M.C. Angelyca Jeftine NONE Library LSPR Institute of Communication and Business Amani Library Management System S1.MKT.010.22 S101250SP Hanya Tersedia Softcopy. S1.MKT.010.22 sampul_skripsi.jpg.jpg 7141 2023-02-07 14:10:32 2023-02-16 12:58:37 machine generated