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Entrepreneurship Empowerment through Denny Santoso’s Clubhouse Discussion Forum
New social media Clubhouse was introduced and one of Indonesian’sentrepreneur, Denny Santoso, uses Clubhouse as a platform in sharingknowledge entrepreneurship. Entrepreneurship is very important as a way todevelop Indonesia’s economy. However, the entrepreneurship rate inIndonesia is still low. This study is aimed to see the correlation betweenDenny Santoso’s Clubhouse and entrepreneurship empowerment byimplementing the Uses & Gratifications Theory and the concept ofentrepreneurship empowerment. A total of 99 responds was collected andthe results showed that there is a moderate and strong correlation betweenDenny Santoso’s Clubhouse and entrepreneurship empowerment.
Keywords: Social Media, Clubhouse, Uses & Gratifications theory,Entrepreneurship, Empowerment.
Availability
| S100934SP | S1.MKT.049.21 | Hanya Tersedia Softcopy. | Available |
Detail Information
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S1.MKT.049.21
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| Publisher | LSPR : Jakarta., 2021 |
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English
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NONE
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