<?xml version="1.0" encoding="UTF-8" ?>
<modsCollection xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" xmlns:slims="http://slims.web.id" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd">
<mods version="3.3" id="2702">
 <titleInfo>
  <title>Consumer Behavior (4th Ed.)</title>
 </titleInfo>
 <name type="Personal Name" authority="">
  <namePart>David L. Loudon</namePart>
  <role>
   <roleTerm type="text">Primary Author</roleTerm>
  </role>
 </name>
 <name type="Personal Name" authority="">
  <namePart>Albert J. Della Bitta</namePart>
  <role>
   <roleTerm type="text">Primary Author</roleTerm>
  </role>
 </name>
 <typeOfResource manuscript="no" collection="yes">mixed material</typeOfResource>
 <genre authority="marcgt">bibliography</genre>
 <originInfo>
  <place>
   <placeTerm type="text">United States</placeTerm>
   <publisher>McGraw-Hill,Inc,</publisher>
   <dateIssued>1993</dateIssued>
  </place>
 </originInfo>
 <language>
  <languageTerm type="code">en</languageTerm>
  <languageTerm type="text">English</languageTerm>
 </language>
 <physicalDescription>
  <form authority="gmd">Text</form>
  <extent>xxiii,788hal,Illusi,Gmbr,25,4cm</extent>
 </physicalDescription>
 <note></note>
 <note type="statement of responsibility"></note>
 <subject authority="">
  <topic>consumer behaviour</topic>
 </subject>
 <subject authority="">
  <topic>Understanding Consumers Market Segments</topic>
 </subject>
 <subject authority="">
  <topic>Personal Influence&amp;Diffusion of Innovations</topic>
 </subject>
 <subject authority="">
  <topic>Personality and Self-Concept</topic>
 </subject>
 <subject authority="">
  <topic>Information Processing</topic>
 </subject>
 <classification>658.812</classification>
 <identifier type="isbn">0071125116</identifier>
 <location>
  <physicalLocation>Library LSPR Institute of Communication and Business Amani Library Management System</physicalLocation>
  <shelfLocator>658.812 Lou c</shelfLocator>
  <holdingSimple>
   <copyInformation>
    <numerationAndChronology type="1">MKT00257Sp</numerationAndChronology>
    <sublocation>LSPR Sudirman Park (4)</sublocation>
    <shelfLocator>658.812  Lou c</shelfLocator>
   </copyInformation>
  </holdingSimple>
 </location>
 <slims:image>loudan.jpg.jpg</slims:image>
 <recordInfo>
  <recordIdentifier>2702</recordIdentifier>
  <recordCreationDate encoding="w3cdtf">2020-02-04 14:10:27</recordCreationDate>
  <recordChangeDate encoding="w3cdtf">2021-12-31 14:47:32</recordChangeDate>
  <recordOrigin>machine generated</recordOrigin>
 </recordInfo>
</mods>
</modsCollection>