Erlyanti Primary Author mixed material bibliography Jakarta LSPR 2018 en English

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Studies on cigarette-related topics had been conducted with different points of view in various countries all over the world. One of the areas that often became focus of the studies was related to tobacco advertisement, promotion, and sponsorship (TAPS) policies that had also been applied differently in different countries and regions. This research aimed to examine the impacts that may have arisen from the enactment of the new regulation on outdoor advertising ban in Jakarta among Jakarta community. The regulation was issued mainly to protect children from the influence of cigarette advertising as well as to enhance the quality of public health. In order to gain a deep understanding on how the new cigarette advertising ban impacts Jakarta community, this study applied phenomenology as a research methodology. Phenomenology was considered best suited for a case in which it was important to understand several individual‟s shared experiences on certain phenomenon including the context in which the experiences occured. Ten participants with three different smoking behavior profiles were involved in this study and asked to share their individual experiences with cigarette advertising, smoking behavior, and the advertising ban. The result showed that only half of the participants were aware of the issuance and the enactment of the regulation before the study being held and that the new regulation had no particular impact on all research participants regardless their smoking behavior profile is. Little influence that outdoor cigarette advertising had on their smoking behavior provided contextual explanation for this result. thesis Marketing Communications THESIS 2018 2018 Eriyanti NONE Library LSPR Institute of Communication and Business Amani Library Management System S2.370.052.2018 S200011SP LSPR Sudirman Park S2.370.001.2018 sampul_skripsi.jpeg.jpeg 1297 2019-12-05 09:23:23 2020-12-22 17:02:45 machine generated