The increasing use of online platforms by consumers has made it crucial for businesses to prioritize customer engagement through digital channels. Tricho Tiram, an SME in the mushroom based research business, is used as a case study to explore the challenges faced by small entrepreneurs in utilizing digital assets to grow their market. Despite having a unique product that offers high- quality oyster mushroom spawn with high yields, preliminary research shows that people in Indonesia lack awareness of the health benefits of mushrooms and even have fear of toxic and harmful mushrooms. Therefore, this study aims to increase brand awareness using Digital Marketing Planning of "JAMUR TIRAM SEHAT TRICHO TIRAM" campaign. This study uses the SOSTAC model to develop a comprehensive digital marketing strategy for Tricho Tiram. The objective is to increase brand awareness by 50% through various digital marketing channels, including social media optimization, website SEO, mushroom competition events (blog and cooking competition), backlinks from media, and cooking videos with chefs. The effectiveness of these channels will be evaluated through data analysis of Instagram and website analytics. The results of this study will contribute to a better understanding of how to effectively use digital marketing to increase brand awareness for SMEs in the mushroom biotechnology industry. By implementing a well-planned digital marketing campaign, Tricho Tiram can improve their market share and compete in the digital age.

Keyword: brand awareness, computer mediated communication, digital marekting, mushroom business, SME, SOSTAC mode