A public relations strategy is an implemented plan to achieve the objective of public relations. A social medium holds a very important meaning and has become part of the lifestyle. The presence of social media will help the Bisnis Event to increase their existence through social media called Instagram. The purpose of this research is to find out Bisnis Event Public Relations Strategy through Instagram as one of their social media platforms. This research uses a descriptive qualitative method by collecting primary data through in-depth interviews, this research uses Digital PR Strategy and PESO Model as the concept of this research. The results of this research indicate that Bisnis Event need to use KOL (Key Opinion Leader) for further content.

Key Words: Public Relations Strategy, Social Media, PESO, Digital Public Relations Strategy