The phenomenon of body shaming which is categorized as a form ofbullying or else verbal violence that has several impacts such as beingembarrassed and insecure has been a common occurrence on social media,especially in Indonesia. Various efforts have been made to minimize this caseas Indonesia has made a legal system that proscribe against body shaming.Immediate measures such as blocking users who made harsh comments onthe social media platforms to ensure that there is no further issue are availableat hand. Therefore, in order to fight against body shaming, there is a PublicRelations campaign named “Dear Body,” which was designed by utilizingtheories and applying 9 steps of strategic planning of Public Relations byRonald. D Smith. There will be a collaboration with @bodybyhelena, a socialmedia micro influencer that supports this campaign to create awareness aboutbody positivity in Jakarta. This campaign uses social media promotion, onlinetalk show, and social media competition as strategies and tactics that areexpected to give positive result to increase public awareness towards body positivity.

Keywords: Public Relations, PR Plan, Campaign, Social Media Promotion,Body Positivity, @Bodybyhelena, “Dear Body,”, Body Shaming