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Entrepreneurship Empowerment through Denny Santoso’s Clubhouse Discussion Forum



New social media Clubhouse was introduced and one of Indonesian’sentrepreneur, Denny Santoso, uses Clubhouse as a platform in sharingknowledge entrepreneurship. Entrepreneurship is very important as a way todevelop Indonesia’s economy. However, the entrepreneurship rate inIndonesia is still low. This study is aimed to see the correlation betweenDenny Santoso’s Clubhouse and entrepreneurship empowerment byimplementing the Uses & Gratifications Theory and the concept ofentrepreneurship empowerment. A total of 99 responds was collected andthe results showed that there is a moderate and strong correlation betweenDenny Santoso’s Clubhouse and entrepreneurship empowerment.

Keywords: Social Media, Clubhouse, Uses & Gratifications theory,Entrepreneurship, Empowerment.


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S100934SPS1.MKT.049.21Hanya Tersedia Softcopy.Available

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Series Title
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Call Number
S1.MKT.049.21
Publisher LSPR : Jakarta.,
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Language
English
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Classification
NONE
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-
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