Image of PERENCANAAN KAMPANYE HUBUNGAN MASYARAKAT
“GERAK LEBIH” GUNA MENCIPTAKAN KESADARAN
TERHADAP PENYAKIT DIABETES MELLITUS
DI JAKARTA

Text

PERENCANAAN KAMPANYE HUBUNGAN MASYARAKAT “GERAK LEBIH” GUNA MENCIPTAKAN KESADARAN TERHADAP PENYAKIT DIABETES MELLITUS DI JAKARTA



Diabetes Mellitus is the 6 highest cause of death which actually could be preventedfrom the earlier age.Based on pre-research data, teenagers and young adults from 15 until 25 years old in Jakarta have no awareness and lack of knowledge about the cause, the consequent and the prevention steps towards DiabetesMellitus. In order to deliver the message and create awareness towards Diabetes Mellitus in Jakartafrom the earlier age, the Nine Steps Strategy for Public Relations method by Ronald D. Smithwas used to plana public relation campaign named “Gerak Lebih”. This campaign has several activities such asinteraction and education through social media,roadshow to schools,colleges and offices and last but not least spread message through digital video.
Keywords: Diabetes Mellitus, Public Relations Campaign,Nine Steps of Strategic Planning for Public Relations


Availability

S100456SPS1.PR.063.2018LSPR Sudirman ParkAvailable

Detail Information

Series Title
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Call Number
S1.PR.063.2018
Publisher LSPR : Jakarta.,
Collation
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Language
Indonesia
ISBN/ISSN
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Classification
NONE
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Media Type
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Carrier Type
-
Edition
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Specific Detail Info
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Statement of Responsibility

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