The social issues regarding parents and children’s tenuous relationship is getting serious in Indonesia. It brings harm and negative effect to family relationships and the early development of every child. Various efforts have been made by the government and private organizations to minimize the weak relationships between parents and children. Immediate efforts and consistency such as organizing a special event monthly or annually to improve the relationship between parents and children are needed through playing together and increasing bonding time together. Therefore, a Public Relations Program named “The Touches by Buumi Playscape” was designed using communication theory and applying 9 steps of strategic planning of Public Relations by Ronald. D Smith. This special event is in partnership with Pancious Pacific Place in South Jakarta and aims to improve relationships between parents and children through playing together and increase the awareness of Buumi Playscape Jakarta. This special event uses promotional tools, social media promotion, parenting talk show, activities, and social media competition as strategy and tactics that are expected to give a positive result to improve parents and children’s relationships and increase engagement between Buumi Playscape with their target audience.
Keywords: Marketing Public Relations, Public Relations Program, Special Event, 9 steps, Increasing Engagement.