Internet becomes the open space for everyone to get information. YouTube is one of the most popular social media used by people in Indonesia. YouTube also a social media to share videofreely and is open for public. President Joko Widodo use YouTube asatool to give information to the public and receive positive also negativematter. Therefore,the purpose of this studyis to determine whether there is impactand how much impactPresident Joko Widodo’s YouTube channel content through the reputation development towards public’s positive and negative perception. This research was conducted by distributing questionnaireto 115respondents who arethe member of Inikerjaku community. The research method used is aquantitative method with pathanalysis. The results show that President Joko Widodo’s YouTube channel content has a significant and strong direct impact towards public’s positive and negative perception,President Joko Widodo’s YouTube channel content haspositive significant impact towards reputation development and reputation development has positive significant impact towards public’s positive and negative perception (non-direct impact, using mediation).
Keywords: Internet, YouTube, Content, JKWVLOG, Reputation, Perception