UNICEF launched an appeal and response programme or campaign, both for emergency and recovery of Palu-Sigi-Donggala disaster and also cooperates with the Indonesian Ministry of Social Affairs (MoSA) to accelerate the process of rehabilitation of child victims of disasters. They perform the children mental health and psychosocial support in Central Sulawesi because children‘s development and psychosocial well-being are significantly impacted by natural disasters. The campaign and the fund raising are meant to help their programmes together. Every experienced international organization like UNICEF that works with the government, help and give money obtained from the results of the fund-collection. However, the funds that they have to spend / allocate for this cooperation with the ministry cannot be transparent. This study wants to prove if this campaign, funding, partnership and programmes are succeeded and play an active role. The research employed qualitative methods. This qualitative study utilized campaign theory and interviewing UNICEF‘s Child Protection Specialist and staffs from the Indonesian Ministry of Social Affairs. The finding of this research includes the effectiveness of UNICEF Campaign and response through variety of platform, generated international attention and 74% fund out of their appeal. UNICEF, as a non-profit organization, conducts campaigns using programmes and mobilizing their resources and national committees throughout the world so these are what made it different from other campaign. The funding allocation and distribution for this Pasigala disaster which still cannot be found is considered as no transperancy. Nevertheless, those fund support the programmes that both UNICEF and MoSA do in providing the Palu-Sigi-Donggala children survivors the mental health and psychosocial support they need. Those programmes are done for the better future of those children and accepted by those children very well. The UNICEF and MoSA‘s partnership also cannot be separated and proven that there is a mutual need of one another.